Making Breakthrough Innovation Happen - A very inspiring book

Continuing to tread the path well known, with assured returns...path with incremental success, talking about "why things won't work".. before "why things will work"...sounds familiar :)..? This book by Porus Munshi repeatedly explains how these the things that come in the way of "Orbit Shifting" innovations. A great read which deservers to be in your collection. If nothing else you take away a feel good factor about some commendable stuff happening in India right under our noses :) For whatever little my recommendation is worth... I have already purchased 5 copies of this book to just give them away, and I plan to buy few more :) And no I am not related at all to the author/publishers :)


Another good part is its a hardcover book, fantastic for your collection and is available at most online bookstores (like flipkart, indiaplaza). From my memory here is a one liner on each of the well described 11 case studies:


1. Dainik Bhaskars amazing never done before strategy of launching as number 2 daily in new cities
2. Titan producing the slimmest watch by doing what all swiss watchmakers had dubbed impossible..
3. Trichy Police's amazing turnaround of the city from the heavily crime prone to the one of the safest cities
4. Aravinda eye institute.. A mans pure social cause of eliminating blindness which led him to create the most innovative assembly line, and supply chain innovations..in medicine, copied by the world
5. Surat City's amazing turnaround after the plague to become one of the cleanest and most organized cities in a matter of few months
6. Su-Kam inverters engineering feats to create and in fact surpass world class inverters
7. Chic shampoo (Cavincare) and its marketing strategies (the pouch) to bring about a retail revolution.
8. Shantha Biotech, low-cost Hepatitis-B vaccine. One mans answer to an insult to his nation.
9. Bosch engineering - an example of an Indian arm of an widely innovative MNC graduating from being a second fiddle to a world renowed lab
10. ITC's e-choupal revolution
11. Chola vehicle finance and the breakthrough business models it came up with.


Do read the book and share your comments, insights, and your own experiences related to such innovations on this blog.